“Protecting by Consuming”: the Design Interpretation in the Tourism Industry

Lead Author Maria, Gostyaeva
Institution Contact Ural State University of Architecture and Art 23, K.Liebknecht str., Ekaterinburg, 620075, Russia 240/10, Lunacharskogo str., Ekaterinburg, 620026, Russia +7 912 607 3333
Theme Theme 2: Vulnerability of Arctic Societies
Session Name 2.4 Art, Design, Media and the Arctic - Marginalization, Power and Manifestations for Change
Datetime Fri, Sep 16, 2016 11:45 AM - 12:00 PM
Presentation Type Oral
Abstract text The tourism sector is the industry of producing and consuming myths, stories and experiences (Burns and Novelli, 2006). The present-day shift “from society of information to society of dream” (Jensen, 2004) and “from consumption to experience” (Pine and Gilmore, 1999) indirectly justifies tourism as one of the most important activities in many economies. Therefore, the main task for a designer is to “satisfy intangible needs” (Manzini, 2004). It leads us to a clear understanding of a new designer’s role: designer as a teller of materially expressed stories.
A new approach to the process of creation and consumption of touristic product might be offered by a conceptual design, which aims at “creative problem solving” (Brown, 2009). Besides synthetic, cognitive and integrative capabilities design wields important predictive feature that provides a holistic view of the touristic product “in the hypothesis”; this is particularly actualized in organizing tourist activities in the extreme conditions of the North. As a result, the predictive model of the future tourist product could contribute to the development of methods for stabilizing interaction between man and nature in order to prevent the destructive impact on the fragile northern ecosystems and relict culture of the region, and provide safe, coherent and harmonious human entering in the North.
Moreover, the predictive capability of design allows us to consider the tourist product not only “horizontally” setting structural elements and internal connections between them, but also “vertically”, i.e. over time, connecting temporary life-cycle analysis of the product (from the period of emersion to its full implementation). One of the main design tools with “time-dependent” setting is the method of scenario- making. A scenario determines the possible sequence of events (actions) that reflects some aspect of the system behavior in the whole. In other words, a scenario is held to imply a phased process planning of creation and consumption of the future touristic product as well as eliminating or preventing negative consequences of its use.
Therefore, design and its synthetic tools (in particular, the systems approach and method of scenario- making) are considered in this context as the viable and efficient instrument of managing tourism activities in the northern territories. So, there is a need for new experimental approaches to development of tourist products and services. And for these purposes Western Siberia is a great “test-bed” due to its undeveloped recreational appeal along with high saturation of potential tourist attractions.
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